I promised that I would write some more about our research of the digital media market in Asia. Here is the latest info. The text consists of different parts from our report and is mainly focused on China and Hong Kong (not India). For those of you who want to read more about it, please contact me and I will gladly send you the whole report.
China
The current trend in China is that the industry is developing very fast and it’s hard to keep track of everything that is happening, China is changing rapidly. With a large number of Internet users to come, China is a market that many companies will want to have part in. Estimated number of Internet users in China 2011 is 250 million. The biggest problem in China today is the cultural differences between local values and foreign view on digital media usage. Sebastian Adam at DMG says: “China is a hot economic and cultural property, but you can't just come into Beijing as a foreigner and jump right in like some blue chip international brands have tried. Many have been burned.” The facts is that the educational level in Chinese digital media is poor. Many big international firms move in to China and becomes the first choice for western companies. They employ a lot of people from Hong Kong, Singapore and Taiwan because of the lack of talent among the Chinese. This means that the true Chinese design seldom gets exposed and the Chinese people have a hard time to identify with the productions. Ben Weldon at ThreadDesign says: “The industry here isn’t that good. Westerners don’t understand the Chinese market. Chinese studios don’t understand western needs.”
While in Hong Kong...
The situation in Hong Kong is a bit different from mainland China. Mostly because of the both long and close contact with international markets. Hong Kong is nowadays a part of China, but the culture is still very different. While the Chinese don’t understand western culture, people in Hong Kong are used to international trends and lifestyle which creates a suitable environment for foreign companies. A possible threat for foreign companies in digital media in the future may be a sudden interest for the original Chinese culture. A situation where international agencies don’t understand the traditional values would possibly develop. As mentioned before Hong Kong has educated people within digital media and has no problem following the current trends. Hong Kong also have the advantage of its geographical location. It’s close to both mainland and the Pacific. The result of this is that Hong Kong always is experiencing the latest innovations and technology earlier than other parts of Asia. This is part reason why Hong Kong has a leading role in the Asian digital media market.
Stay cool.
China
The current trend in China is that the industry is developing very fast and it’s hard to keep track of everything that is happening, China is changing rapidly. With a large number of Internet users to come, China is a market that many companies will want to have part in. Estimated number of Internet users in China 2011 is 250 million. The biggest problem in China today is the cultural differences between local values and foreign view on digital media usage. Sebastian Adam at DMG says: “China is a hot economic and cultural property, but you can't just come into Beijing as a foreigner and jump right in like some blue chip international brands have tried. Many have been burned.” The facts is that the educational level in Chinese digital media is poor. Many big international firms move in to China and becomes the first choice for western companies. They employ a lot of people from Hong Kong, Singapore and Taiwan because of the lack of talent among the Chinese. This means that the true Chinese design seldom gets exposed and the Chinese people have a hard time to identify with the productions. Ben Weldon at ThreadDesign says: “The industry here isn’t that good. Westerners don’t understand the Chinese market. Chinese studios don’t understand western needs.”
While in Hong Kong...
The situation in Hong Kong is a bit different from mainland China. Mostly because of the both long and close contact with international markets. Hong Kong is nowadays a part of China, but the culture is still very different. While the Chinese don’t understand western culture, people in Hong Kong are used to international trends and lifestyle which creates a suitable environment for foreign companies. A possible threat for foreign companies in digital media in the future may be a sudden interest for the original Chinese culture. A situation where international agencies don’t understand the traditional values would possibly develop. As mentioned before Hong Kong has educated people within digital media and has no problem following the current trends. Hong Kong also have the advantage of its geographical location. It’s close to both mainland and the Pacific. The result of this is that Hong Kong always is experiencing the latest innovations and technology earlier than other parts of Asia. This is part reason why Hong Kong has a leading role in the Asian digital media market.
Stay cool.
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