After a hard Information-Society-Week, we are currently working on the development of the product which is basically a result of three different words. Our assignment was to came up with some kind of futuristic product combining following words: Car, Heat and Mouse & Keyboard.

C.A.R Creature Animated Rhythm is basically a new kind of music player that consists of a real running mouse and a (cage) platform sensitive to it´s movement. Running around, the mouse creates different sounds which can be probably get better described with the following phrase: Dj Mouse in the House! More info about technical solutions will be available soon. Probably some pictures too.

I know the idea sounds crazy, but it´s pretty cool.

Stay cool.

I promised that I would write some more about our research of the digital media market in Asia. Here is the latest info. The text consists of different parts from our report and is mainly focused on China and Hong Kong (not India). For those of you who want to read more about it, please contact me and I will gladly send you the whole report.

China
The current trend in China is that the industry is developing very fast and it’s hard to keep track of everything that is happening, China is changing rapidly. With a large number of Internet users to come, China is a market that many companies will want to have part in. Estimated number of Internet users in China 2011 is 250 million. The biggest problem in China today is the cultural differences between local values and foreign view on digital media usage. Sebastian Adam at DMG says: “China is a hot economic and cultural property, but you can't just come into Beijing as a foreigner and jump right in like some blue chip international brands have tried. Many have been burned.” The facts is that the educational level in Chinese digital media is poor. Many big international firms move in to China and becomes the first choice for western companies. They employ a lot of people from Hong Kong, Singapore and Taiwan because of the lack of talent among the Chinese. This means that the true Chinese design seldom gets exposed and the Chinese people have a hard time to identify with the productions. Ben Weldon at ThreadDesign says: “The industry here isn’t that good. Westerners don’t understand the Chinese market. Chinese studios don’t understand western needs.”

While in Hong Kong...
The situation in Hong Kong is a bit different from mainland China. Mostly because of the both long and close contact with international markets. Hong Kong is nowadays a part of China, but the culture is still very different. While the Chinese don’t understand western culture, people in Hong Kong are used to international trends and lifestyle which creates a suitable environment for foreign companies. A possible threat for foreign companies in digital media in the future may be a sudden interest for the original Chinese culture. A situation where international agencies don’t understand the traditional values would possibly develop. As mentioned before Hong Kong has educated people within digital media and has no problem following the current trends. Hong Kong also have the advantage of its geographical location. It’s close to both mainland and the Pacific. The result of this is that Hong Kong always is experiencing the latest innovations and technology earlier than other parts of Asia. This is part reason why Hong Kong has a leading role in the Asian digital media market.

Stay cool.

Maybe it is a good time to introduce you to the national colors of the Nnoza Studios. This is my latest logo!

I forgot to mention that we had some guys from Holland over at our school this Monday. They are founders of the company named Kong. This was probably the most interesting lecture we had so far, mostly because the guys were pretty funny while talking about current trends in digital media.

They also said that they were searching for people from our school for the internship in the future.
It sounds like a great place to be. At the Kong they are coming up with the great and crazy ideas whole the time. The only bad thing is that they are hiring other agencies to do their work.

Be cool

Yesterday I made my 15sec. movie called "the box". Feel free to comment my first motion ever. The clip is made in Illustrator and Aftereffects.

By the way I need to mention that I´m not really happy with the camera movement. As you probably have noticed there are several sudden camera movements during it´s rotation around the box. Anyway it will be fixed as soon as possible.

Well, people.. today is the second week since we started with the information society course and "motion-week" course. At the same time we had some other smaller tasks during this period, but mostly this time we, or should I say my group, were working on the research of the Asian digital media market.

So far, we managed to gather quite a bit of information from several companies and individuals in Asia. Their point of view of the current situation of the digital media situation in this area of the world distinguishes from company to company. Our main goal was to get a clear picture of the current development within digital media in China and India and surprisingly some of the interviewed companies pointed out how the digital media education in Asia does not follow western standards. Actually some of them were pretty negative towards Asian digital-media education. At the same time there were those who said that the market works and the future is bright. Now the question is who is right?

Anyway, we are still working on the research... so don´t take me too serious yet.

Until then.. stay cool and be nice.

/ Nnoza STUDIOS :: Vedran Besirevic