"Även Gud kör Mercedes"
Tuesday, December 25, 2007
"Även Gud kör Mercedes"
Thursday, November 15, 2007
Monday, November 5, 2007
Here is a summery of our concept:
Work progress
Period 1
Digital Receipt System business plan has been developed during a period of four weeks. This project has been introduced with the brainstorming week and producing of 50 different business ideas. The rich variation of ideas was summarized and the next step was to discover and recognize their weaknesses and strengths. Five ideas were chosen for further development consisting of research after existing technologies that can be used or can be developed for realizing each business idea. At the end of this period our group members decided that development of Digital Receipt System seemed to be the most sensible and promising idea. One of the leading reasons for our choice was the group’s ambition of creating something realistic and right at the time.
The main research was divided in three different research fields:
- Technology: Which current technologies are there on the market that can support or can be developed for DRS future implementation?
- Business to business: Who are the current competitors and what are the possible threats to our future company?
- Business to customers: Identification of customer’s actual needs. A market research was done by producing material consisting of relevant questions for interview sessions.
This process consisted of several fields of interest:
- Which are our products? In what way can we design them to be sure that they are going to be nothing else but supportive, user-friendly, communicative and well needed? How is the distribution of these products going to be designed? In what order are they going to be introduced to market? Does our product design guarantee development of a possible standard on the market?
- Since our opinion is that failure of success of other competitors on the market mostly depends on their very limited target group, one of our biggest challenges was to define a target group that we can reach and count on for a long time. Our goal was to create both a standard within future digital receipt managing industry but also a product that is going to change people’s behaviour during dealing with their receipts and guarantee proofs. Questions that have been asked were, how can we reach our target group, which strategies are we going to use with ambition to implement something completely new in peoples life?
- Planning a start of completely new company was one challenge that demanded consideration of many factors that could affect us in a negative way. Implementation of a completely new product and changing people’s behaviour takes time and the profit is minimal during this time. How is DRS going to survive during the first year with almost none profit? According our calculations we could not expect to reach our break-even point until the first quarter (year 2). How much capital is going to be used during this uncertain first year? And how are we going to divide it between our biggest costs.
Monday, October 22, 2007
I will post soon a better rendering of this magical product, made in Maya.
peace
Sunday, October 21, 2007
Anyway, like I said. I had a lot to do, and many things has been done. During this period I´v been posting in two other blogs that were connected to the Experience Technology module so if you want to read a bit more about i, try out following links:
http://etg8.blogspot.com/
http://wiicommlabs.blogspot.com/
Peace